With Music Marketing, Data Is Power

MarketingGuest Post by Raffi Keuhnelian on Forbes

Not that long ago, music marketing relied on sending press kits and mixtapes to DJs, radio stations and journalists. However, the tune has changed; marketing and PR in this industry are no longer limited to paper and postage stamps. I have seen firsthand the evolving impact the internet, social media and technology have on the industry. It hasn’t been easy: The music industry went from being worth $40 billion in 1999 to around $15 billion in 2015.
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11 Killer Content Ideas For Musicians

Social Media ContentThis post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

As a musician, you surely understand what a crucial role social media marketing plays in getting more fans for your music, but actually figuring out the kind of content you need to post can be confusing. What it all boils down to is finding the right balance for the specific audience you’re trying to build.

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More Money, More Problems!

More Money More ProblemsOften times, people look at their band/music project as an endless money pit. They view it as impossible to break even. However, I’d argue that over time, breaking even is pretty attainable. A lot of young bands don’t pay enough attention to money – they give up early and view their losses as necessary evils for the sake of “the game,” so to speak. And they also give way too much away for free. That’s fine if free merch is your thing and you’re not concerned with breaking even (in fact, I think that’s noble of you). But if the reason you’re doing that is due to an idea that success comes only from terrible losses, I think you’re wrong. You can start making money now, and it’ll probably help you to continue your music henceforth.

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How To Stay Sober And Safe At A Concert

Safe and Sober at ConcertsConcerts are great events for most people, and the energy of the crowd is as much a part of the show as the performers.  There are multiple factions and demographics when the concert is a particularly big event, such as an all-day festival where people actually set up tents and other camping equipment.  Depending on the circumstances, the excitement of the event also comes with potential opportunity to indulge in drugs and alcohol that many people do not enjoy.  And, for those who are in recovery, this can be a particularly uncomfortable situation.  This does not mean that anyone cannot attend a show and stay sober and safe while still enjoying the music, but there are some situations to avoid concerning both sobriety and safety.
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3 Common Mistakes That Drag Down Ticket Sales

3 Common Mistakes That Drag Down Ticket SalesYou probably already know how important ticket sales are to your event’s bottom line. But you might not know about a few avoidable mistakes that could be hurting your sales.

Here are three mistakes organizers make as they struggle to sell as many tickets as possible — and how you can avoid them:
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4 Ways Music Is Used To Soothe And Improve Anxiety Disorders

Music For AnxietyAnxiety is so prevalent today that many have referred to the time we are living in as the ‘age of anxiety.’ Even a brief look at the frantic pace and chaotic nature of modern life leaves little doubt as to why so many people are struggling with anxiety related problems. Amidst the chaos of modern life, many have taken solace from the detrimental effects of stress and anxiety in the arts, particularly through the use of music as a therapeutic tool.
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Top 7 Reasons Why You Should Listen To Music Everyday

Listen to MusicBy: Emily Lopes For MusicThinkTank. Music is an important part of people’s life and it will stay like that. Well, after reading this article it will probably become an even more important part of your life. Music has many benefits it provides on the human health and mood, and all benefits are useful. As the answer to all of that, you should listen to music daily, rather than occasionally. In addition, the type of music you listen may have specific advantages.
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