With Music Marketing, Data Is Power
Guest Post by Raffi Keuhnelian on Forbes
Not that long ago, music marketing relied on sending press kits and mixtapes to DJs, radio stations and journalists. However, the tune has changed; marketing and PR in this industry are no longer limited to paper and postage stamps. I have seen firsthand the evolving impact the internet, social media and technology have on the industry. It hasn’t been easy: The music industry went from being worth $40 billion in 1999 to around $15 billion in 2015.
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