The 5 Essential Elements of Artist Branding

Artist brandingLet’s talk for a second about icons.  Elvis.  Michael Jackson.  Nirvana.  Beyonce.  What do all these superstar acts have in common?  Solid branding.  Any major success in the music industry is achieved with the help of specific team members who create and refine a public facing persona to capture the attention of the masses.  If you simply follow your instinct and express your artistry you can do most of this work on your own.  Here’s the checklist you’ll want to tackle to make sure you’re on the right track.
Read more

The Social Network Meets Your Wallet. Are Facebook Ads Worth It? 

Facebook AdsFacebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.
Read more

The Web Screws Artists By Allowing Them A Normal Life

1In this piece, Ross Pruden of Techdirt works to dispell the myth that the internet is destroying art and culture, making it impossible for artists to make a living via their creative work. Instead he looks at how the internet has allowed creatives to target niche markets of fans and consequently thrive.

Read more

Grow Your Fanbase With A Successful Contest

1If they are carried out correctly, holding an online contest can be an excellent way to build up your fanbase and increase the engagement of your online audience. If executed incorrectly however, such contest can easily devolve into a logistical nightmare and waste of resources.

Read more

Would You Pull Your Music Off The Radio?

Would You Pull Your Music Off The Radio?In an effort to correct the fact that artists haven’t been properly compensated for having their songs played on the air the new bipartisan PROMOTE bill would give artists and labels the option to pull their music from broadcast radio.
Read more

Best Types Of Music For Helping You Sleep

Sleep musicEveryone has a unique way of drifting off to sleep. Some like to listen to their favorite album, while some prefer to listen to white noise and yet others prefer a random 12-hour music clip ‘For Sleep’ on SoundCloud.
Read more

11 Blog Post Ideas For Musicians

musician blogBlogging can be an excellent way for bands and artists to gather more traffic to their personal websites by building up their SEO, but creating new and interesting content out of thin air can be a challenge, particularly if they’re already investing creative energy in music.
Read more

5 Steps To Success For Every Emerging Artist

successStarting out as an independent artist is a huge challenge, and positioning yourself for success requires careful planning. Here we look at five marketing and general business tactics that can help guide DIY artists in the right direction.
Read more

How Significant Is the Music Industry’s Rebound?

industry comebackLast week, the Recording Industry Association of America broke good news for the sector it monitors: Music revenues in 2016 were the highest they’ve been in eight years, and year-over-year gains of 11.4 percent were the largest percentage increase seen since 1998. This growth has been almost entirely driven by the rise of streaming, the technology long discussed as the potential savior of the beleaguered music business and that’s now, finally, maybe making good on its potential.
Read more

How To Get Publicity To Promote Your Music

publicity promoteWhen you hear “music publicity,” what comes to mind? A feature on the cover of Rolling Stone? A glowing album review on Pitchfork?

For many independent bands, the concept of getting publicity sounds out of reach, so they figure they don’t need to worry about it unless they “make it big.” But that couldn’t be further from the truth.

Read more